Political facebook ads
Facebook says one's ads cannot spread falsehoods, unless you're among a specific subset of politicians. Wait, what?
Political advertising on the social media platform has come under increased scrutiny since the 2016 U.S. election, when it is widely believed the platform was used by Russian operatives to influence voter attitudes. Facebook has faced pressure to make it easier for users to understand who is targeting them with political messages and why. Facebook political ads Facebook’s own execution leaves much to be desired as well. In July, the fact-checking platform Full Fact, one of Facebook’s partners, released a report criticizing the company for not sharing enough data and not responding quickly enough to content flagged as false. But to the extent that fact-checking is valuable (and the Full Fact report concluded that it was), political ads should be among the most carefully fact-checked, not the least.
Political ads facebook
In recent years, the definition of what might be construed as a political message has grown broader, as the language around social and health issues has increasingly become politicized. The researchers link that trend to Facebook's tendency to mistakenly label a non-political ad as a political one in the U.S.. Descriptive characterisation of political campaigning and micro-targeting Facebook also allows political ads to take place on its platform, so long as rules are followed. Here are some of the most noteworthy points in Facebook’s policy for political advertisers:
More opportunities for fundraising
Only one of Labour’s official ads uses an image or quote from Jeremy Corbyn. In another he is briefly mentioned in a filmed speech by actor Maxine Peake, but otherwise the adverts avoid any mention of the Labour leader, opting instead to focus on voter registration and issues such as taxation and foxhunting. Facebook Campaign Strategy for Paid and Organic Previously, Facebook users had the ability to stop seeing ads from specific advertisers. Now Facebook will offer the option to “see fewer political ads” specifically.